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PPiK VICTORious at Wales Rally GB

Young PPiK Swedish rally star Victor Henriksson drove to success at last Weekend’s Wales Rally GB, winning the Fiesta Sporting Trophy International 2007.

On just his first World Rally Championship, Victor beat off far more experienced drivers by some margin on what experts said was one of the toughest events for years.

Victor, 19, and co driver Mark Walker, from Leeds, were competing in PPiK Allfab Fiesta ST, which produces around 185bhp, has a short shift gearbox and is fully converted for rallying with safety harnesses and roll cages.

On just his third event on UK soil, driver Henriksson was delighted with his performance but knew that the conditions were against him, “My plan was to drive at 75% and not to push too hard, as I knew that conditions would be tough. It is tempting to go flat out, but sometimes you have to think carefully about your approach. There was a point when I thought I’d knocked a wheel off and, despite three punctures and the loss of my brakes, I’m really happy with the result on my first WRC event.”

PPiK Marketing Manager, Ben Hyland, knew that the hard work and preparations had paid off for the team.  “We were confident that Victor and Mark had a great chance of proving their performance at this event, albeit just their second rally together. Victor drove with some confidence and PPiK are delighted to be involved with the sport of rallying at such a high level, especially with such a young talented professional like Victor.”

Victor now has the attention of the world’s media and rally teams as he proves himself to be a genuine star for the future. PPiK welcome any commercial organisations looking to enhance brand appeal and awareness via the popular medium of rally car sponsorship & advertising. For more information about UK, European and World opportunities please email marketing@ppik.net

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